Turn your existing TV into a digital menu board in minutes. Coffee prices changed? Update them instantly from your phone.
No contract · 5-minute setup · £8/month · 6 screens included
Example layout. Your own menu graphics, videos and offers play on your TV.
Why Cafes Switch
Cafe digital signage means using a TV screen behind the counter or in the window to show your menu, prices and offers instead of a printed board or chalkboard. The content is managed online, so when the price of milk goes up or you launch a new seasonal drink, you change it once in a dashboard and the screen updates in seconds.
For an independent coffee shop the biggest win is time. There is no designer to chase and no printer to wait for, and nobody has to rewrite a chalkboard at 7am. A small chain gets something else: every branch shows the same prices and the same campaign on the same day. NeoSgn runs on the Smart TV you already own, so most cafes can start without buying new hardware.
Not sure whether a screen is worth it over printed menus? Our digital vs printed menu comparison looks at the costs in detail.
The Problems
Coffee prices went up, you want to add a seasonal drink — but getting a quote from the printer, waiting, sticking on labels… there's no time for it.
For a cafe that refreshes its menu a few times a year, printing costs add up fast. And the old prints just go in the bin.
What's playing on that big TV above the till? If there's nothing to catch the customer's eye, a valuable screen is going to waste.
The Solution
Visual menus, promo announcements, daily specials — all from one dashboard, instantly.
Open the dashboard from your phone, change a price — it hits the screen in 30 seconds. No stickers, no printing, no waiting.
Winter menu, summer drinks, weekly specials — with scheduling they go live automatically at the time you choose.
Samsung, LG or a Fire TV Stick — no need to buy extra hardware. Connect from the browser and you're up and running.
With offline mode, content is cached on the TV. If the connection cuts out, playback carries on without interruption.
Coffee-making videos, menu graphics, a "follow us" social invite — all playing on a loop on the same screen.
When you open a second branch, manage it from the same account. A central campaign reaches every branch with one click. See multi-location digital signage.
Content Ideas
The cafes that get the most from a screen keep it simple: a clear menu, one offer at a time, and content that changes with the time of day.
Coffee, tea and cold drinks with prices large enough to read from the queue. Customers decide before they reach the till, so the line moves faster.
Schedule a breakfast board until 11:30, lunch until 3pm and cakes for the afternoon. The screen switches on its own every day.
A photo of today's cake or soup sells it better than a line of text. Swap it from your phone when it sells out.
"Coffee + pastry" or "add an extra shot" offers work best right next to the menu, at the moment the customer is choosing.
Pumpkin spice in autumn, iced drinks in summer. Prepare the content ahead and schedule it to go live on launch day.
Promote your loyalty card or Instagram, or show a QR code that opens your QR digital menu so seated customers can browse on their phones.
Placement
Above or behind the counter. This is the main menu board. Landscape usually works best here, mounted high enough to be seen over the queue. One or two screens side by side can replace a full printed menu.
In the window. A portrait screen facing the street can show your morning offer to passers-by. Use large text and a single message, because people walking past only glance at it for a second or two.
Along the queue. A smaller screen where people wait is a good place for upsells and new products, since customers are still deciding.
In the seating area. Show loyalty offers, events or your social media here. Keep it low-key so it doesn't compete with the atmosphere. For a step-by-step setup guide, see how to set up digital signage on a Smart TV.
Comparison
| Printed menu board | Chalkboard | NeoSgn digital menu board | |
|---|---|---|---|
| Changing a price | Reprint, or put a sticker on it | Rewrite by hand | A few seconds from your phone |
| Ongoing cost | Design and printing every time the menu changes | Staff time, and it depends on who has good handwriting | £8/month per location, 6 screens |
| Time-of-day menus | Separate boards, swapped by hand | Rewritten during service | Switches automatically on a schedule |
| Photos and video | Photos only, fixed | No | Yes, images and video |
| Several branches | Print and post to each site | Each site does its own | One click reaches every branch |
Setup
Request a demo and your account is ready the same day. No credit card required.
Open neosgn.com/tv in your TV browser. Enter the 6-digit code into the dashboard. Done.
Drag and drop your menu graphics, build a playlist and assign it to the screen.
Pricing
per month · per location
No credit card required · Free setup · excl. VAT
FAQ
NeoSgn costs £8 per month per location (excl. VAT) with 6 screens included. There is no contract, no setup fee and no hardware to buy if you already have a Smart TV.
Yes. Any Smart TV with a web browser works. An older TV with an HDMI input can be used by plugging in a Fire TV Stick or an Android box.
Log in to the dashboard from your phone or computer, replace the menu image or video, and the screen updates within seconds. No printing and no stickers.
Yes. With scheduling you set the times once and the screen switches between your breakfast, lunch and afternoon content automatically every day.
Content is cached on the screen, so your menu keeps playing even when the internet connection is lost.
Yes. Portrait works well for windows and narrow walls, landscape for above the counter. You can change a screen's orientation from the dashboard with one click.
Yes. The same account includes a QR digital menu. Customers scan the code on the table and see your categories, items and prices on their phone. The QR code never changes when you update the menu.
No. NeoSgn is a monthly subscription and you can cancel at any time.